The applicant pool for Matt and Teresa will no doubt be deep and full. But what’s happening in small markets? Will a shortage of qualified AE/MLS CEOs accelerate consolidation? Consider this: a growing number of small MLSs (<1,000 subscribers) have open in-person CEO/AE roles, many offering $75,000 or less – Read more…
“Did you see Molly?” Public relations crisis expert Molly McPherson shined at MLS Reset, held in Scottsdale this month. Meanwhile, Rob Hahn framed the possible outcomes of brokerages + AI, attendees were stawberry red over it. Conference time = press release time. Matt Consalvo is heading out in 2027, and Teresa Kinney at the end of 2026. UtahRealEstate is taking their home-grown Read more…
California’s Assembly Bill 723 became law on Jan. 1. You won’t find MLS in the text, however, MLSs in Cali needed to act (1,2,3) as the bill states a broker/agent “who includes a digitally altered image in an advertisement or other promotional material for the sale of real property shall include in the advertisement Read more…
If 2025 was the year of show you value, 2026 might be the year of positioning. How should the world view your MLS? The budget option? The friendliest? The flexible? The Porsche of platforms? Ironically, in a universe where the masters of self-branding (brokers & agents) control MLSs as volunteer board members – MLSs haven’t nailed positioning. There Read more…
2026 will not be a repeat of “AI is going to take our jobs,” rather, AI augmented roles will trend. Think ARDI, for example. HR pros need to look at job descriptions before the finger-pointing begins. It’s hard to shame AI co-workers for errors, but it should be clear which part of the job Read more…
Punxsutawney Phil is a rodent that can’t talk. Instead, we summoned MLS humans Oregon Kurt and Milwaukee Chris as prognosticators. What does the future hold for MLS in 2026? Renters, portals doing things (we’ve already seen it this week), de-risking and hopefully free beer: đź”® Three Thoughts from Kurt von Wasmuth, CEO of RMLS: The Year of the Renter Read more…
MLS conferences in 2026, map and timeline here. There’s no shortage of airline miles to be earned in 2026, however, we predict that MLSs/AORs will reduce conference travel next year. We also predict a cut back in celebrations and happy hour spending. Attitudes are changing on how ORE orgs use subscriber dollars, related or unrelated Read more…
NAR circa 2018. HBO Max in 2023 and 2025. Cracker Barrel, today. It’s not fun when rebrands fail. Cracker Barrel’s intention was a simpler logo that played well on mobile. It did not work out. Us brand people commiserate, we’re cheering for each other, even across industries. Seldom do the Read more…