Can You Go the Distance With Your Campaign?
Once your value of MLS campaign has launched – how long (and often) will you promote it? Can you blend it with all-the-things you must communicate (IMC)? Many campaigns fail, not by concept, but by getting lost then forgotten (fees billing, MLS vendor promotion, core MLS platform changes, MLS rule changes, RPAC, training/CE, fair housing month, COE, and on and on and on and on).
Trick: Work backward. Set an end date far into the future, then plot out a timeline. Be a long pug, remain barky throughout the year.
This story originally ran in the Waffle MLS Newsletter. Interested in Markt? Contact us.
